How Attractive is the Keurig System in the Office Coffee Market Assignment - 1

How Attractive is the Keurig System in the Office Coffee Market - Assignment Example The data was collected from these test locations and from the feedback that was received from the office, as well as from the different facility managers in these locations. As per the feedback received by the Keurig company, these managers had mentioned that the OCS was considered to be a wonderful type of benefit, which they were able to provide the company staff and this created a better atmosphere in the entire workplace. Indeed the office managers were really positive regarding the performance and the benefits that the coffee machine placed by the Keurig Company since now they feel that the staffs enjoy the coffee breaks because of the in-house availability of the coffee. In addition to this, the company is also able to save valuable office time with the OCS machines, since the staff would otherwise be wasting precious time by taking coffee breaks outside the organization, at the nearest coffee houses. The flavor offered by the Keurig’s coffee machines was also quite acceptable to the staff since there was a total of eight varieties of flavor. Apart from this the marketing team at Keurig maintained that the use of the OCS coffee machines would lead to lowering the wastage levels of the coffee, that would have otherwise been washed off the drain due to the flavor problems, incorrect type of brewing, or because the coffee becoming stale. In addition to this, the OCS machines could be easily cleaned and maintained quite efficiently. The company also marketed what was popularly called as the K cups. Thus as per the company management, it was decided that the company would market and sell both its brewers as well as the K cups through its regional distributors to the offices. Thus the Keurig company was very successful in this market segment since there was approximately a total   1,700 of the OCS distributors and each one of them was able to achieve a whopping sales of $1.4 million.