Issue brief Case Study Example | Topics and Well Written Essays - 1000 words - 1

Issue brief - Case Study Example A physician or a director who has an MD degree must supervise the nurses or physicians carrying out laser treatment (Williams, 27). Since Dr. Goyzueta is qualified to be a director and an owner it is wise for him to venture into the spa thus should target a better location. Most of the fatal cases reported in facial surgeries have been associated with New York spas. This claim means that most clients are not willing to risk their lives in plastic surgeries in these spas. This proves as a challenge to generate customers of the best paying services in spas. To ensure that the business becomes successful Dr. Goyzueta, should start his spa in New Haven where there are no such fatal cases reported since he will gain more clients. New York’s population comprises of younger people as compared to that of New Haven. This is against spas services since past researches claim that 92% of spas customers are above 35 years (Williams, 22). According to previous researches that prove women spending almost 70% of their earnings on their appearances, the physical appearance among most of the females in the United States is one of the most important things (Williams, 22). This makes it effective for spa business where the population has more women than men do. Most of these women are working and receive relatively higher wages in comparison to the population in Manhattan, which is low populated and the spa services are not much of a necessity (Merriam-websters Geographical Dictionary, 2007, p. 34). The traffic in the Northeastern part of the United States is heavy, making it effective for people to have massages during the rush hour thus creating business opportunity for the medical spa. The medical spas laws in the Northeastern part of the United States is lenient in the essence that the use of lacer light can be performed by advanced nurses. The